![]() The Swedish fashion chain withdrew the green £7.99 top on its UK and US websites after it caused uproar and quickly issued a statement apologising to 'anyone it may have offended'. Others pointed out that the mess and chaos caused would also be left to black workers to clean up. The global retailer, which has 4,500 stores in 62 countries, opened its first store in Africa two years ago and immediately found itself at the centre of a public backlash when it failed to feature any black models in its advertising.Īlthough many online users across the country welcomed the radical action, other warned that if H&M did abandon the country it would mean hundreds of jobs, mainly held by black people, would be lost. The brand has yet to respond to today’s threats to close, but South Africa’s twitter community appeared divided over the action, which police are attempting to contain. The H&M store in the Menlyn Mall after it was attacked by the Economic Freedom Fighters Police were forced to fire rubber bullets at protesters as the violence escalated The Swedish retailer, which has 4,500 stores in 62 countries, opened its first store in Africa two years ago H&M found itself at the centre of a public backlash when it failed to feature any black models in its advertisin Members of the Economic Freedom Fighters staged a protest outside an H&M store at the Sandton mall in South Africa He was then joined by another activist in a white t-shirt and the pair continued to trash the clothes.įloyd Shivambu, spokesman for the Economic Freedom Fighters party, praised the action, saying the retailer was ‘now facing the consequences for its racism’. In one video, claimed to have been taken at the Menlyn Park store, one of red shirted activists is seen trashing displays, kicking over and pulling down clothes rails as well as pushing over mannequins. The wave of the mass store invasions, which had clearly been well organised in advance, began shortly after the stores opened for Saturday trading, with pictures and videos of the chaos lit up social media. ![]() Mother of H&M child model reveals she's had racist abuse from the SAME people who defended her son after advising them to 'get over' the controversial ad ¿ and says she's even been called a 'monkey'. ![]() ![]()
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